Brand
The name, the colours and the type of goat grids, for anyone making a poster, a slide or a page about us. For source files, write to the press contact.
The name
- goat grids
On day paper
- goat grids
On the blue night
Colour
The two grounds
goat grids has two looks: papyrus paper by day and a deep blue at night. The night is never black.
- Day paper
#ead6a8Text: Carbon black#1f170e - Blue night
#0e2442Text: Cream#f5ecd8
The pigments
The colours of Egyptian wall painting. Each has a job.
- Egyptian blue
#1f4f86A ground for plaster lettering. - Malachite
#2d6645A ground for plaster lettering. On the site it means done. - Red ochre
#a8321eNames, and a ground for plaster lettering. - Yellow ochre
#d9a23aA ground for carbon lettering. On the site it is the main button. - Carbon black
#1f170eText and outlines on paper. - Plaster
#f3e4bfLettering on the other pigments.
For text
These pairs carry text.
- Carbon black on day paper
- Cream on the blue night
- Plaster on Egyptian blue
- Plaster on red ochre
- Plaster on malachite
- Carbon black on yellow ochre
- Plaster on carbon black
- Red ochre on plaster
Never for text
- Yellow ochre on day paper
- Plaster on day paper
- Carbon black on the blue night
A pair that is not shown under For text does not carry text.
Type
- English, headings and textAlexandriaCredit where credit is due.Every English line. Names are set in its heaviest weight, in capitals.
- Arabic textAlexandriaاسمك في التتر حقك.Every Arabic line. The same typeface as the English, so the two read as one.
- The Ruqaa hand, for namesAref RuqaaاسمكArabic names and titles only, set large. Never a sentence, never English.
- LabelsIBM Plex MonoPROD ROLL SCENE TAKEShort English labels only. Never a sentence, never Arabic.
These typefaces have an open licence.
The band
On day paper
On the blue night
The pigments in one line, always in this order: Egyptian blue, malachite, red ochre, yellow ochre, carbon black, plaster. It is never rearranged and never recoloured.
Using it
Do
- Write it goat grids, lowercase, in English and inside Arabic text.
- Keep clear space around the wordmark.
Do not
- Stretch, rotate or recolour the logo.
- Put it on a busy photo without a scrim.
- Recreate it in another typeface.